Your Thoughts Matter

selzer-co

11 questions journalists should ask about public opinion polls

Source: JournalistsResource.org

Regardless of beat, journalists often write about public opinion polls, which are designed to measure the public’s attitudes about an issue or idea. Some of the most high-profile polls center on elections and politics. Newsrooms tend to follow these polls closely to see which candidates are ahead, who’s most likely to win and what issues voters feel most strongly about.