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As the U.S. prepares for the 2020 census, news outlets nationwide will be working to help the public understand the importance and impact of the once-every-10-years population count.

To help journalists bolster their coverage, we reached out to two experts — a research professor at George Washington University and a former director of the U.S. Census Bureau — to ask them to point out weaknesses in and ways newsrooms can improve their census coverage. They offered great feedback.

Evidence from a randomized control trial indicates that when you introduce a question about national citizenship on a United States Census form, respondents — especially Hispanics — answer a smaller percentage of the questions.