From the Scholars Strategy Network, written by Nichole Bauer, University of Alabama. Edited for Journalist’s Resource.

For many news organizations, a common approach to producing online video is that shorter is better. There is no industry standard for how to create news videos that are guaranteed to grab viewers’ attention and keep an audience glued to a website. Media leaders have been experimenting with video for years, trying to figure out what viewers like and want while also trying to understand the success of videos posted on YouTube and other video-sharing platforms.

A New York Times/CBS News poll released in June 2015 found a rare point of virtual unanimity among members of the American public: 84% of respondents agreed there is too much money in politics; and a total of 85% said that the current system of campaign finance either needs fundamental reform or should be rebuilt entirely.

Current LED lamps are five times more efficient than incandescent lamps and have a much longer lifespan than compact fluorescent light bulbs. To evaluate a product’s true efficiency, however, its entire life must be taken into consideration, from manufacture through disposal.