The bias against creativity: Why people desire but reject creative ideas
Source: JournalistsResource.org- Read more about The bias against creativity: Why people desire but reject creative ideas
- Log in to post comments
Organizations habitually shy away from adopting creative ideas, even though creativity is espoused as an essential driver of innovation, scientific breakthroughs, positive change, and even moral goodness. In other words, creativity is celebrated more than it is implemented, though it is not clear why this is the case.