Internet

Even as China rapidly modernizes, its government continues to tightly monitor the media to ensure that state control remains unchallenged. This task has become more difficult with the rise of the Internet, which can function as an informal media outlet.

It’s been 15 years since Google was incorporated as a company, yet the public still seems to be feeling its way toward a more sophisticated understanding of how to harness online search technology to find richer, more accurate information.

Media organizations routinely make crucial editorial and business decisions based on Web usage and traffic. Yet precisely measuring the size of Internet audiences can be difficult, and it is often fraught with conflicting data. Interpreting such fractured online metrics affects how news organizations understand their audiences, evaluate their competitors and sell advertising.