Latinos and the 2010 Census: The foreign born are more positive
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The Hispanic population in the United States grew from 35.3 million in the 2000 Census to 46.9 million (or 15.4% of the total population) in 2008. Of these, 62% are native born while 38% are foreign born. Historically, Hispanic participation in the census has been lower than other groups. In 2000, their return rate was 69%, compared to 79% for non-Hispanic households. This lead the Census Bureau to dedicate 20% of its ad budget on awareness campaigns aimed at Hispanics.