Global shift in the social relationships of networked individuals: Meeting and dating online comes of age
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While online social contact can be traced back to the 1980s, online dating began to gain more prominence — and participants — around 1997, according to a 2011 study by the Oxford Internet Institute. The incorporation of Web 2.0 interactive technologies and database support helped online dating to steadily expand: Before 1997, only 6% of singles searched for potential companions online; after 1997, 30% of singles did.