news

Employment in the newspaper industry hit a peak of 56,900 editorial jobs in 1989, but as print circulation has dropped, so have jobs: By 2010 newsroom employment had fallen 27%, to 41,500. In response, news organizations have been building their online offerings and adjusting advertising and subscription strategies, but print income continues to fall more quickly than it can be replaced digitally.

For many news organizations, a common approach to producing online video is that shorter is better. There is no industry standard for how to create news videos that are guaranteed to grab viewers’ attention and keep an audience glued to a website. Media leaders have been experimenting with video for years, trying to figure out what viewers like and want while also trying to understand the success of videos posted on YouTube and other video-sharing platforms.

Natalie “Talia” Jomini Stroud is an associate professor of Communication Studies and assistant director of the Annette Strauss Institute for Civic Participation at the University of Texas at Austin.