Exposure to anti-drug advertising and drug-related beliefs and behaviors among U.S. youth
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Television and radio anti-drug campaigns — including the well-known “This Is Your Brain on Drugs” and “Just Say No” ads from the 1980s — have long warned youth about the perils of illicit substances. Millions of dollars have been spent on such efforts, but are they effective? Drugs continue to be a significant public health problem among youth, and the patterns of usage continue to evolve.