How do phone and Internet surveys compare?
Source: JournalistsResource.org- Read more about How do phone and Internet surveys compare?
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Random Digit Dialing (RDD) is a popular research method in which participants are contacted by the random dialing of telephone numbers. As more U.S. residents move to cell phones, however, they are increasingly out of reach of such traditional phone-based surveys. The Internet can also be used to administer surveys, and it has the advantage of allowing researchers to target specific populations (known as a “probability” survey) or random groups (a “non-probability” survey).