What's the best length for online news videos? Recent research
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For many news organizations, a common approach to producing online video is that shorter is better. There is no industry standard for how to create news videos that are guaranteed to grab viewers’ attention and keep an audience glued to a website. Media leaders have been experimenting with video for years, trying to figure out what viewers like and want while also trying to understand the success of videos posted on YouTube and other video-sharing platforms.