Dynamic public opinion: Communication effects over time
Source: JournalistsResource.orgScholars from Northwestern University set out to study an underappreciated aspect of public opinion and communications: how the sequence and timing of messages from electoral and policy campaigns can shape views over longer intervals of time. Typically, as the scholars point out, experimental research has focused on the short-term effects of a given message on the public and has found that two competing, simultaneous messages can cancel one another out.