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News Media

Online metrics and the future of digital journalism

Source: JournalistsResource.org

Media organizations routinely make crucial editorial and business decisions based on Web usage and traffic. Yet precisely measuring the size of Internet audiences can be difficult, and it is often fraught with conflicting data. Interpreting such fractured online metrics affects how news organizations understand their audiences, evaluate their competitors and sell advertising.

Highlights from 2016 speaker series: Election 2016, health care, Supreme Court and more

Source: JournalistsResource.org

Harvard’s Shorenstein Center on Media, Politics and Public Policy hosts a weekly speaker series throughout the academic year, as well as other special events. The spring 2016 semester featured several prominent journalists and practitioners, who discussed some of today’s most pressing topics.