News Media

From the Scholars Strategy Network, written by Nichole Bauer, University of Alabama. Edited for Journalist’s Resource.

For many news organizations, a common approach to producing online video is that shorter is better. There is no industry standard for how to create news videos that are guaranteed to grab viewers’ attention and keep an audience glued to a website. Media leaders have been experimenting with video for years, trying to figure out what viewers like and want while also trying to understand the success of videos posted on YouTube and other video-sharing platforms.

As part of our ongoing collaboration with Nieman Journalism Lab, we’ve rounded up the latest in digital- and media-oriented scholarship — picking highlights from disciplines such as computer science, political science, journalism research and communications. (Note: this article was first published at Nieman Lab, and is now archived here in full.)